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What Maisie Knew

Based loosely on the Henry James novel, What Maisie Knew is a heart-wrenching drama that focuses on a young girl who is caught up in the middle of her parent’s bitter custody battle, starring Julianne Moore and Steve Coogan. This particular film was available on multiplatform’s the day of release through on demand services; Sky Store, Itunes, FilmFlex and Curzon Home Cinema (CHC) and at selected cinemas. The campaign spend was divided fairly between all the mediums, and an emphasis was pushed that it was a multiplatform release. All VOD platforms heavily promoted the film and this campaign was geared towards a female audience. Premium VOD revenues soared well ahead of expectations and generated more than £65,000. What Maisie knew took a whopping £330,186 in its first 4 weeks at the box office


TV VOD, National Press, Digital and Out of Home


Curzon Film World

Project Team

Naomi White

Katie Freeman

Marc Baylis