The Sense of an Ending
The Sense of an Ending is an adaption of Julian Barnes’ Man Booker prize winning novel directed by the critically acclaimed director Ritesh Batra. The film featured a fantastic British cast including Jim Broadbent, Harriet Walter and Charlotte Rampling. As a result it was essential that thecampaign focussed on targeting older upmarket film fans.
TV began three weeks prior to release to build national cover to our broader upmarket audience including key spots in the likes of ITV’s The Queen and Joanna Lumley’s Postcards. For our outdoor campaign we focussed on the London/South East area including premium rail formats such as Spotlights to ensure that the quality of the film was properly portrayed. A heavy newsbrand plan enabled us to effectively dominate the three key upmarket newsbrand titles (Guardian, Times and Telegraph) with a selection of coversites across a four week period. Radio built added frequency across the core ABC1 stations Classic FM and the Bauer City network and online used a mixture of search, social, video and display driving ticket sales to targeted primary and secondary audiences.
The film’s opening weekend was a fantastic success – exceeding our target and taking over £420k at the UK box office and has continued to grow ever since!
TV, Outdoor, Online, Press, Radio