The Neon Demon
The Neon Demon, a psychological horror film directed by Nicolas Winding Refn and starring Elle Fanning, Christina Hendricks and Keanu Reeves. The plot follows an aspiring model in Los Angeles whose beauty and youth place her in significant danger amongst the women she becomes associated with in the industry, who are murderous and dangerous.
The film competed for the Palme d’Or at the 2016 Cannes Film Festival which resulted in word of mouth spreading about this stylish, evocative and opinion dividing film. The media and publicity campaign worked together to make the most of this and throughout the campaign, provocative creative media and placements were used to amplify this tone. The Online and Press activity focused on breakout and bold placements with brands such as Dazed and Confused, W00t and Vice and the outdoor campaign focused on large scale urban Flyposting to capitalise on the edgy style of the film. Television broadened out the cult appeal to cinema goers and fans of fashion, culture and music with stunning 60 second ads to showcase the beauty of the film.
The film was the 4th biggest new opener when it was released on the 8th of July and is currently enjoying continued screenings within the art house and independent cinema circuit throughout the UK.
Online, Press, Outdoor, Television
Icon Film Distribution
Rosie Hunt, Finn Lynch, Skirma Vizinyte, Jack Smith