The Great Beauty
Paulo Sorrentino’s (Il Divo, The Consequences of Love) deliriously entertaining new film plays out like a modern La Dolce Vita. Sorrentino regular Toni Servillo plays Jep Gambardella, a once acclaimed novelist-turned-columnist, through whose world-weary eyes we witness a decadence of a bankcrupt culture consuming itself. The result is a brilliant, stunningly shot satire of life in Berlusconi’s Italy. A limited print release targeting the core independent film audience we used a highly targeted multimedia campaign to drive frequency across our key consumer. It opened on the highest screen average of any new film with over £4,500 per screen.
Outdoor, Press, Magazines and Digital
Curzon Film World