The Beatles: Eight Days a Week – The Touring Years
A documentary film from acclaimed director Ron Howard, follows the band through a compilation of found footage featuring music, interviews, and stories of The Beatles’ 250 concerts from 1963 to 1966. The release focused on a world premier event in Leicester Square, and live broadcast around the world.
Our campaign strategy went beyond reaching the many Beatles fans, and looked to broaden the appeal to a wider cinema going audience. Key to this strategy was a general focus to key national cities and an upweight to London and the South East, through Rail and Underground posters. Cross-platform Newsbrand activity allowed us to place ourselves across specific verticals, with announcements placements in Metro, Liverpool Echo and NME.
Outdoor, Online, Newsbrands
Tom Parry, Elise Cooper, Katherine Rubner, Tamar Ayres