Work/Theatrical/Home Entertainment/Games/Youth/Lifestyle/Performance

The Beatles: Eight Days a Week – The Touring Years

A documentary film from acclaimed director Ron Howard, follows the band through a compilation of found footage featuring music, interviews, and stories of The Beatles’ 250 concerts from 1963 to 1966. The release focused on a world premier event in Leicester Square, and live broadcast around the world.

Our campaign strategy went beyond reaching the many Beatles fans, and looked to broaden the appeal to a wider cinema going audience. Key to this strategy was a general focus to key national cities and an upweight to London and the South East, through Rail and Underground posters. Cross-platform Newsbrand activity allowed us to place ourselves across specific verticals, with announcements placements in Metro, Liverpool Echo and NME.

Delivery

Outdoor, Online, Newsbrands

Client

STUDIOCANAL

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