Hell or High Water
The critically acclaimed Hell or High Water, starring Jeff Bridges, Chris Pine and Ben Foster, follows the story of a divorced dad and his ex-con brother resort to a desperate scheme in order to save their family’s ranch in West Texas.
Our campaign strategy focused on converting the independent film fans audience across key Newbrands, iMDB and relevant TV stations including Film4. Following impressive reviews, we also took the opportunity to broaden the reach to a wider cinema going audience across Television, Underground and Rail outdoor, Evening Standard, Metro, Time Out and adding a male skew using Shortlist.
TV, Outdoor, Online, Newsbrands
Tom Parry, Elise Cooper, Alex Davies & Jack Smith