Work/Theatrical/Home Entertainment/Games/Youth/Lifestyle/Performance

Hell or High Water

The critically acclaimed Hell or High Water, starring Jeff Bridges, Chris Pine and Ben Foster, follows the story of a divorced dad and his ex-con brother resort to a desperate scheme in order to save their family’s ranch in West Texas.

Our campaign strategy focused on converting the independent film fans audience across key Newbrands, iMDB and relevant TV stations including Film4. Following impressive reviews, we also took the opportunity to broaden the reach to a wider cinema going audience across Television, Underground and Rail outdoor, Evening Standard, Metro, Time Out and adding a male skew using Shortlist.

Delivery

TV, Outdoor, Online, Newsbrands

Client

STUDIOCANAL

Project Team

Tom Parry, Elise Cooper, Alex Davies & Jack Smith