Work/Theatrical/Home Entertainment/Games/Youth/Lifestyle/Performance


Released within a busy awards season corridor, our strategy aimed to cut through the worthy competitive noise and position Gold as a fun and excess fuelled alternative. Standout placements across cover driving environments complimented by more targeted audience delivery, balanced our reach and frequency to convert our broad cinema going audience. A partnership with Shortlist Media sought to expand on reviews and get word of mouth out there among our core male audience.


TV, Outdoor, Online, Newsbrands



Project Team

Tom Parry

Grace Parruca

Skirma Vizinyte

Nicola Teague