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Free State of Jones

A civil war genre provided a challenge of appealing to UK cinema goers. We made the most of the powerful AV to showcase the key strengths of the stella cast of Academy Award winner Matthew McConaughey and BAFTA nominated Gugu Mbatha-Raw, as well as the epic cinematography.


Outdoor, Newsbrands and Online each allowed us to focus spend regionally to maximise the reach against our core upmarket target audience, and position as a premium and intelligent must-see film.


TV, Outdoor, Online, Newsbrands



Project Team

Tom Parry

Rebecca Jones

Nicola Teague

Skirma Vizinyte