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Beasts of the Southern Wild

One of the most beautiful and unique films of 2012, the campaign for Beasts needed to reflect the special nature of the film and appeal to fans of arthouse and world cinema. In partnership with the Guardian a month long campaign ran across online, tablet and print, which showcased the stunning artwork and provided a background into the story and its makers. Ensuring high SOV against rival films in the heavily competitive period was essential so high impact placements were key, as well as dominating core environments such as online tastemaker sites (Sonic network), quality press (Times & Guardian) and a heavy skew to London with a high reach LU campaign. Beasts of the Southern Wild went on to gross over £740k at the box office.

Delivery

VOD, Magazines, National and Specialist Press, Outdoor – Underground, High Impact Online Display, Video, Social

Client

STUDIOCANAL

Related Projects

Sightseers

Mirror Mirror

Tinker Tailor Soldier Spy

Project Team

Tom Parry

Nicole Meehan