Anthropoid is the extraordinary true story of Operation Anthropoid, the WWII mission to assassinate SS General Reinhard Heydrich, the main architect behind the Final Solution and the Reich’s third in command after Hitler and Himmler. The film starring Jamie Dornan and Cillian Murphy is directed by Sean Ellis.
The campaign targeted an older up-market male audience who are incredibly light cinema goers, alongside a younger male thriller film target through selected TV programmes combined with quality press insertions. Given the historical importance and nature of the film, history fanatics were targeted through specific history magazines and adverts prior to history podcasts.
Anthropoid had the fourth biggest screen average of the films that opened in the same weekend.
Icon Film Distribution
Lucy Barclay, Skirma Vizinyte, Finn Lynch, Jack Smith