Work/Theatrical/Home Entertainment/Games/Youth/Lifestyle/Performance

45 Years

Charlotte Rampling and Tom Courtenay star in 45 Years, a narrative that follows the week leading up to the couple’s 45th wedding anniversary, in which they receive an unexpected letter containing potentially life changing news.

 

The film reviewed very strongly in key quality press titles, so to amplify this we chose to run large statement ads in key weekend supplements, leading up to and in the week of release.

The outdoor activity was used as a means to drive coverage and frequency within London, utlising illuminated panels to create standout within key stations.

 

Online was used as a mechanism to capture and engage with our audience who were actively searching for content for 45 years through various social and search platforms.  We also ran takeovers on key print website to ensure we had cross platform standout on day of release.

 

45 years was released in Cinemas and on Curzon Home Cinema premium VOD platform and has been the largest grossing and widest releasing film to be released simultaneously across theatrical and digital.

Delivery

Print, Online & Outdoor

Client

Curzon Film World

Project Team

Naomi White

Reuben Litman

Misha Piasecka