The Assembly was a particularly interesting and exciting project for Target Media, as out first campaign focusing on a virtual reality title. We looked into tech and gaming sites to ensure we captured the attention of the burgeoning enthusiast audience whilst keeping a strong eye on the more-mainstream PlayStation VR release in October. We used high-impact formats like Facebook’s Canvas ads to show off the interactive atmosphere of the title and augmented this with plenty of video to show off the impressive aesthetic of the game.
Digital (Social, Display, Video, Search)
Alex Facey, Ali Reid, Tom Wallace