Project Cars is a crowd-funded project with over 100,000 investors contributing to the development of the game. It has also been deemed the driving game of this generation of consoles. With a May launch, we focused specifically a 100% digital media laydown and within that around 80% of our media buy was focused around audio/ visual content or pre-roll. Using key partners identified through the large volume of pre-roll inventory that we have utilised over the last 3 years we focused on key partners to offer a good mix of gamers alongside a more lifestyle audience.
GRID series, F1 series, DIRT series, Test Drive Unlimited
Tom Wallace, Ali Reid