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TOP TEN MEDIA PREDICTIONS FOR 2011
With internet enabled TV, location based marketing, 3D, increased digitisation of content and ever greater bandwidths, to name but a few - technological innovation is changing the face of the media landscape. 2011 could be the pivotal year for many 'traditional' media and to ensure we are using the most efficient and effective means to target our consumers we need to be pre-empting these changes.
Each year we gathered together some of the greatest minds in the industry, here at Target Media, to bring to you our predictions of what the coming year has in store. This year we’ve come up with 69 predictions ranging from the impact of the Royal Wedding to the growth of micro-social networking and everything in-between.
Our top ten predictions below reflect what we believe will be some of the most impactful stories this year, and we will be ensuring our clients are at the forefront of these developments. We welcome the opportunity to discuss these in more detail with you and debate how these changes will affect your business. Simply fill in your details and we will contact you straight away.
The Royal Wedding will be the biggest TV programme of the year and the biggest ever 3D TV event.
The proportion of TV budgets allocated to VOD will increase to 10%.
Product placement will generate up to £20 million in revenue in 2011.
Micro-social networking will see a significant increase in popularity, e.g. wine-buff social networks.
Cost per click on search will increase, but despite this online display ad spend will grow faster than search ad spend in 2011.
With the launch of Facebook Places location based marketing will be the buzz term of 2011.
A digital only newspaper will launch in the UK.
Both the Telegraph and the Mail's Online offerings will move behind paywalls by the end of 2011.
XTP's will cease to exist or be heavily rethought and a new digital opportunity will become available on the London Underground.
3D growth will come from cinema and public events rather than TV viewing. Currently the 3D TV market is driven by technology rather than content and consumer desire.
