Culture

Audience Measurement for Publishers Update

Audience Measurement for Publishers Update

As Target’s ‘AMP Champion’ Elise attended a seminar held by Pamco this month to learn more about the service and get prepped to promote AMP and the utility of the dataset within Target Media.

Pamco has now officially begun their countdown to the launch of their new service called Audience Measurement for Publishers (AMP). At the beginning of 2018 the industry will say hello to cross platform audience measurement. AMP data will allow publishers to monetise de-duplicated audiences across all of their platforms – mobile, tablet, pc and print. It can be used to market the published media sector, demonstrating high levels of reach of brands across platforms. AMP data will fuel the IPA TouchPoints service, which informs strategic planning.

Estimates of the audiences for digital platforms will be sourced directly from comScore, and these data will be fused with the readership survey.  Duplication of reading between the print and digital platforms will be adjusted to match observations from AMP’s own digital panel.

The Newsworks Effeciveness Summit

The Newsworks Effeciveness Summit

Becs and Grace went along to the Newsworks second annual Effectiveness Summit last week at the Ham Yard Hotel. The main focus was on the main components of effective campaigns, Newsworks’ CEO Vanessa Clifford opened the morning by explaining “effectiveness is about more than just one number… there are important components which sit beside ROI – context and influence”. Highlights from the summit can be watched here; https://youtu.be/AF8zAFCAbog

Medicinema Charity Quiz

Medicinema Charity Quiz

Target and TMB paired up in a bid to raise funds for Medicinema through a quiz night hosted by Alex Zane at Cafe de Paris. Medicinema is a charity that installs, manages and builds state of the art cinemas in hospitals and health facilities for the sole purpose and enjoyment of the patients and users.

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IAB Upfronts

IAB Upfronts

The digital team attended the IAB upfronts this week, a showcase for the digital advertising industry. This is a week long event featuring the likes of Facebook, Twitter and Buzzfeed but also digital outdoor owners such as Decaux and traditional media owners such as the Mail.

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