LATEST CAMPAIGN:

STUDIOCANAL - TINKER TAILOR SOLDIER SPY

The Challenge: To deliver STUDIOCANAL’s biggest box office result! This was achieved through in-depth understanding of the target and dominating their media environments. Media solutions included a Tinker Tailor Soldier Spy supplement within the Observer; high impact outdoor; a Shortlist magazine wrap and key TV spots in the Rugby World Cup and Downton Abbey. The result? £2.8M on opening weekend and over £12M at the Box Office - by far their best result!

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LATEST CAMPAIGN:

BRINK

This campaign began nearly 12 months prior to launch and started with a 3 min CGI trailer being used within specialist online and viral targeted environments. Specialist websites were then targeted during peak traffic times to provide sustained activity through 2010. Added to this was a free-running tour across Europe to provide association with certain elements of Brink gameplay. For launch, television dominated the spending, along with an extended cinema campaign and multi format outdoor campaigns.

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LATEST CAMPAIGN:

ATTACK THE BLOCK

Directed by Joe Cornish (of Adam & Joe) and starring a cast of young unknowns the film, Attack the Block hit cinemas in April. The campaign focused on the youth audience, with a nod to the fans of Adam & Joe and film such as Shaun of the Dead.Â Standout media placements included an E4 promo for the young audience, takeovers across all key websites such as YouTube and IGN integrating into Facebook & Twitter, and a huge national 6 Sheet outdoor campaign, all of which helped to build fantastic WOM around the film!

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LATEST CAMPAIGN:

CODEMASTERS - F1 2011

The challenge: following the success of the F1 2010 game, exciting consumers and gamers about the newly improved 2011 version. Media choices such as extensive cinema campaigns in male specific films, multi-media deals with UTV across Sport magazine and talkSport, and a thirty second TV campaign targeting F1 race viewers enabled us to target both our younger and older gamers. The result: almost 170k sales in the UK since its launch.