LATEST CAMPAIGN:

MIRROR MIRROR

Starring Julia Roberts and Lily Collins, Mirror Mirror opened over the Easter weekend with a massive Â£3m at the box office. The campaign for the film focused on a dual audience of young girls & their mums and delivered solutions which balanced mass coverage as well as a bit of sparkle to elevate the film and stand a head above the competition. With solutions including outdoor special builds, an integrated Stardoll competition and bespoke spots in Britain's Got Talent & Dancing on Ice.

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LATEST CAMPAIGN:

MOSHI ROX

On April 2nd the newly created ‘Moshi Music’ record label released its first album, Moshi Monsters: Music Rox. The album launched to much fanfare at the HMV on Oxford Street with a live performance by teen pin up, Zach Binspin. The campaign incorporated a combination of kids and younger skewing music channels as well as targeted proximity Outdoor and ‘school run’ radio day parts for dual targeting purposes. The album is currently Number 4 in the Charts behind Nicky Minaj, Labrinth and that heavyweight of pop, Adele!

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LATEST CAMPAIGN:

STUDIOCANAL - TINKER TAILOR SOLDIER SPY

The Challenge: To deliver STUDIOCANAL’s biggest box office result! This was achieved through in-depth understanding of the target and dominating their media environments. Media solutions included a Tinker Tailor Soldier Spy supplement within the Observer; high impact outdoor; a Shortlist magazine wrap and key TV spots in the Rugby World Cup and Downton Abbey. The result? £2.8M on opening weekend and over £12M at the Box Office - by far their best result!

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LATEST CAMPAIGN:

CODEMASTERS - F1 2011

The challenge: following the success of the F1 2010 game, exciting consumers and gamers about the newly improved 2011 version. Media choices such as extensive cinema campaigns in male specific films, multi-media deals with UTV across Sport magazine and talkSport, and a thirty second TV campaign targeting F1 race viewers enabled us to target both our younger and older gamers. The result: almost 170k sales in the UK since its launch.